Friday, September 21, 2012

i Art you Malaysia

Did you know Petronas's festive TV commercials have celebrated our country's unique cultural heritage in a short, easily relatable & meaningful story form for many years? And for this year, Petronas also debuted a short web film with purpose of telling us a story, which about its employees and the challenges they endure as they serve their company and nation. So here i was, in the launch of the Petronas Raya, Merdeka and Malaysia Day Campaign.

Dato Mohammad Medan Abdullah giving speech
(source from Josh Lim)

Said Dato Mohammad Medan Abdullah, Senior General Manager, Group Corporate Affairs Division of Petronas: "This festive season, we want to pay tribute to all who are out there serving our beloved nation - especially our own staff. Despite the challenges they face, they adapt quickly to the environment they are in and take everything in their stride. That's the spirit that should be nurtured, admired, celebrated and emulated.

As human beings, sometimes we do not realise the good thing that we have until it is taken away from us. In this instance, it's only when we live in another country that we realise just how wonderful  our own country is. It's also about self-discovery, of realising what really matters in life, and about what we have and can offer to others."


This short film entitled Strangers was debuted on Petronas YouTube Page on 6th August. The film focuses on its main character Erman, a young Petronas engineer based in Central Asia. His story begins when he is unable to return home to spend Hari Raya with his family, but his true journey begins when his path crosses that of a local boy, Jeyhun.

Not merely about exploration and adventure, the film is also about a journey of self-discovery. Every step of the way brings Erman closer to realising his true potential, reimagining his energy to contribute to the world he lives in, and discovering his inner strength to make a difference to those around him.
A nice twist to the film is the interview with real Petronas' employees stationed overseas. Unscripted and spontaneous, the interviews reveal how being away from home strengthens their love and appreciation of Malaysia.

It made me realising the connection or relationship or feeling occurred between every individual or human being in this world is such wonderful, even him and him were just strangers from the very beginning. And yes we should always contributing to other who needs help as long as we living on this earth. Do not underestimate what you can do, but reimagining your ability to accomplish what you need to or want to do, just like Petronas tagline 'Reimagining Energy'~


Besides the debuting of short film, Petronas has also undertook a series of other activation programmes to inculcate the spirit of patriotism among the younger generation, to bring Malaysians from all walks of life together to celebrate the three occasions. which are:

I Art You Malaysia Exhibition (14 August 2012 - 30 September 2012)
This programme gathered around 240 schoolchildren from both  Peninsular and East Malaysia  illustrating what they love best about our country. You can view their creativity through their artworks of portraying their love for our nation. Do visit this exhibition at GALERI PETRONAS, Level 3, Suria KLCC, Petronas Twin Towers, 50088 Kuala Lumpur, Malaysia.




Video above showed how those artworks been collected. Check here for some photos behind the scene~ And here's some photo from the event:

source from Josh Lim
source from Josh Lim
source from Josh Lim


Children' artworks
with pretty babes Mei Sze, Samantha, Sheena (from left)

Doorgift from launching
items inside: Malay traditional biscuits, Malay green packets (but its in Grey color lolx), brochure, 4Gb Petronas pendrive, QR code in wooden frame, file folder

Sentuhan Kasih Ramadan Petronas
Petronas' signature CSR programme that aims to give back to the underprivileged members of the society and at the same time promote the spirit of giving and volunteerism among Petronas' staffs. And for this year, over 100 staff, Petronas Facebook fans and bloggers brought the festive joy to the Orang Asli settlement in Bukit Kala, Gombak. In a gotong-royong spirit, they cleaned the river along the Bukit Kala vicinity, refurbished three major bridges in the area, prepared a kenduri for close to 1,500 villagers and contributes food hampers to over 180 families.

In turn, the Orang Asli villagers taught Petronas' staff, Facebook fans and bloggers a thing or two on their culture. This included the demonstration of their traditional cooking method and sumpit blowing.



Had fun with Petronas event & get to know more charity stuffs that Petronas doing. So if you want to know more about it, just check out Petronas Official Website, Petronas Facebook Page and Petronas YouTube Page.

Signing off now, ciao peeps~ ♥


No comments:

Post a Comment